Fan Engagement
2 articles
AI & Machine Learning
Ferrari uses IBM AI to boost F1 fan experience
For the first time, Formula 1 fans can access AI-generated race summaries, real-time telemetry, and strategic insights directly from Scuderia Ferrari HP's new app, powered by IBM Watsonx.
Dr. Anya Sharma·May 23, 2026
AI & Machine Learning
Spotify 'Reserved' Offers Concert Tickets for Premium Users
Spotify launched 'Reserved,' a new feature holding two concert tickets per tour for eligible Premium subscribers, according to The Hollywood Reporter .
Dr. Anya Sharma·May 21, 2026