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Tennis legend Novak Djokovic in a business meeting, advising General Atlantic executives on sports and wellness strategy with futuristic AI elements in the background.

AI & Machine Learning

Novak Djokovic Advises General Atlantic on Sports and Wellness

Tennis legend Novak Djokovic has formally joined global private equity giant General Atlantic as a Global Strategic Advisor, not an investor.

Dr. Anya Sharma·June 27, 2026